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<span>Dear colleagues,<br>
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<div>From monday 21 - wednesday 23 october, we organize a three-day eye-tracking course at Utrecht University (Utrecht, the Netherlands). The course is taught by Ignace Hooge, Roy Hessels, and Richard Andersson. The course fee is 695,- euro including lunches.<br>
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<div>For more information and registration, visit https://www.utrechtsummerschool.nl/courses/social-sciences/eye-tracking-research-toolbox-2019<br>
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<div>A short summary of the course can be found below.<br>
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<div>best, <br>
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<div>Roy Hessels<br>
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<div>Short summary of the course:<br>
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<div>Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you integrate it in your study. The course is divided into two components: (1) a conceptual framework
to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights; (2) a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establish
a set of "good practices" that you can easily transfer to your research. During the last day we organize an expert-session dedicated to your current research projects.<br>
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<div>Key concepts in this eye-tracking course are:<br>
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<div>- Choosing your eye tracker: what do different types of eye trackers measure?<br>
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<div>- The ideal eye-tracking experiment<br>
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<div>- Designing your study: the data-quality and data-analysis perspectives<br>
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<div>- Working with Areas of Interest<br>
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<div>- Eye tracking with difficult participants<br>
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<div>- Reading and reporting eye-tracking data<br>
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<div>In covering these concepts, the focus will be on the trade-offs, not the "right" answer. Usually, in eye-tracking research, absolute right answers do not exist. In this course, we will stress that context (e.g. which participant group are you measuring?
what question are you trying to answer? where is the research conducted?) is important for the implementation of eye tracking.<br>
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