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<p class="MsoNormal">Also some computer graphics folks have been looking at eyetracking in graphically complex and dynamic graphical environments at the ETvis workshop
<a href="https://etra.acm.org/2019/etvis.html">https://etra.acm.org/2019/etvis.html</a> . Most of the proceedings are in Springer
<a href="https://www.springer.com/gp/book/9783319470238">https://www.springer.com/gp/book/9783319470238</a><o:p></o:p></p>
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<p class="MsoNormal">Cheers<o:p></o:p></p>
<p class="MsoNormal">Brian <o:p></o:p></p>
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<p class="MsoNormal"><b><span style="color:#A6192E">Brian D. Fisher, Ph.D.</span></b><br>
Professor <span style="color:#993300">|</span> School of Interactive Arts and Technology<br>
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<span style="font-size:10.0pt">Faculty of Communication, Art and Technology <span style="color:#993300">
|</span> Simon Fraser University</span><br>
<span style="font-size:10.0pt">Rm. 7475 <span style="color:#993300">|</span> 13450-102 Avenue, Surrey BC, V3T 0A3</span><br>
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<span style="font-size:9.0pt">At Simon Fraser University, we live and work on the unceded traditional territories of the Coast Salish peoples of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaɬ (Tsleil-Waututh) Nations.</span><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt"><b><span style="font-size:12.0pt;color:black">From:
</span></b><span style="font-size:12.0pt;color:black">visionlist <visionlist-bounces@visionscience.com> on behalf of Lester Loschky <loschky@ksu.edu><br>
<b>Date: </b>Saturday, 25April, 2020 at 9:20 <br>
<b>To: </b>"Horowitz, Todd (NIH/NCI) [E]" <todd.horowitz@nih.gov><br>
<b>Cc: </b>"cvnet@mail.ewind.com" <cvnet@mail.ewind.com>, "visionlist@visionscience.com" <visionlist@visionscience.com><br>
<b>Subject: </b>Re: [visionlist] [cvnet] Eye tracking question<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Hi Todd, <o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">I'm not sure that there is a lit review on that. But a couple of researchers in the advertising area who apply vision and cognition theories to advertising research using eye tracking are Rik Pieters and Michel
Wedel. One or the other may have a review on the topic, but probably in the Advertising area.<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Some people who have done extensive work on eye movements in both text comprehension and pictorial stimuli are Johanna Kaakinen and Jukka Hyönä. <o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">There's also work by Mary Hegarty on eye movements as measures of integration of text and graphs.<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">There's a theory of text and picture comprehension by Wolfgang Schnotz. And he has done some eye movement research in relation to "conjoint processing of text and pictures" (Schnotz & Wagner, 2018). <o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">I hope that helps!<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt"><o:p> </o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Stay healthy!<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt"><o:p> </o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Les<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">On Thu, Apr 23, 2020 at 9:57 AM Horowitz, Todd (NIH/NCI) [E] via cvnet <<a href="mailto:cvnet@lawton.ewind.com">cvnet@lawton.ewind.com</a>> wrote:<o:p></o:p></p>
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<span lang="EN-US" style="font-family:"Georgia",serif">There is a large body of work using eye tracking in the communications/marketing space, where people draw conclusions about the effectiveness of marketing campaigns, usability of websites, etc., based on
where they move their eyes. Has anyone done a critical review of this literature from a vision science perspective? What can we actually conclude about how people process complex messages that combine images and text, based on eye tracking data?</span><span lang="EN-US"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-family:"Georgia",serif;color:black">Todd S. Horowitz, Ph.D.</span><span lang="EN-US"><o:p></o:p></span></p>
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<span lang="EN-US" style="font-family:"Georgia",serif;color:black">National Cancer Institute</span><span lang="EN-US"><o:p></o:p></span></p>
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<b><span lang="EN-US" style="font-size:14.0pt;font-family:Helvetica;color:#552479"><a href="https://nexus.od.nih.gov/all/2020/03/13/covid-19-resources-for-applicants-and-recipients-of-nih-funding/?cid=eb_govdel" target="_blank" title="https://nexus.od.nih.gov/all/2020/03/13/covid-19-resources-for-applicants-and-recipients-of-nih-funding/?cid=eb_govdel"><span style="color:#00006A">COVID-19
Resources for Applicants and Recipients of NIH Funding</span></a></span></b><span lang="EN-US"><o:p></o:p></span></p>
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_______________________________________________<br>
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<p class="MsoNormal" style="margin-left:36.0pt">-- <o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Lester Loschky<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Professor<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Associate Director, Cognitive and Neurobiological Approaches to Plasticity Center<br>
Department of Psychological Sciences<br>
471 Bluemont Hall<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">1114 Mid-Campus Dr North<o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">Kansas State University<br>
Manhattan, KS <span style="font-size:10.0pt;font-family:Helvetica">66506-5302</span> <o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">email: <a href="mailto:loschky@ksu.edu" target="_blank">
loschky@ksu.edu</a><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">research page: <a href="https://www.k-state.edu/psych/research/loschkylester.html" target="_blank">https://www.k-state.edu/psych/research/loschkylester.html</a><o:p></o:p></p>
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<p class="MsoNormal" style="margin-left:36.0pt">lab page: <a href="http://www.k-state.edu/psych/vcl/index.html" target="_blank">http://www.k-state.edu/psych/vcl/index.html</a><o:p></o:p></p>
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