[visionlist] Eye tracking question

[Peter König]

Dear Todd,

one of our spin-offs conducted such quantitative research. On average
optimizing the web pages with respect to guiding eye movements lead to
an 50% increase of the call to action.

https://www.eyequant.com/success/

Best, Peter

p.s. obviously, I've a conflict of interest here.


On 23.04.20 16:47 , Horowitz, Todd (NIH/NCI) [E] wrote:
> There is a large body of work using eye tracking in the
> communications/marketing space, where people draw conclusions about the
> effectiveness of marketing campaigns, usability of websites, etc., based
> on where they move their eyes. Has anyone done a critical review of this
> literature from a vision science perspective? What can we actually
> conclude about how people process complex messages that combine images
> and text, based on eye tracking data?
> 
>  
> 
> Todd S. Horowitz, Ph.D.
> 
> Program Director, Psychologist
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> Basic Biobehavioral and Psychological Sciences Branch
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> Behavioral Research Program
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