[visionlist] [cvnet] Eye tracking question

Brian Fisher bfisher at sfu.ca
Sat Apr 25 12:36:44 -04 2020

Also some computer graphics folks have been looking at eyetracking in graphically complex and dynamic graphical environments at the ETvis workshop https://etra.acm.org/2019/etvis.html . Most of the proceedings are in Springer https://www.springer.com/gp/book/9783319470238

Brian D. Fisher, Ph.D.
Professor | School of Interactive Arts and Technology

Faculty of Communication, Art and Technology | Simon Fraser University
Rm. 7475 | 13450-102 Avenue, Surrey BC, V3T 0A3
Mobile: 778-783-7324 | siat.sfu.ca/ <http://www.siat.sfu.ca/> | Find us on social media: @siatsfu<https://www.facebook.com/SIATSFU>

At Simon Fraser University, we live and work on the unceded traditional territories of the Coast Salish peoples of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaɬ (Tsleil-Waututh) Nations.

From: visionlist <visionlist-bounces at visionscience.com> on behalf of Lester Loschky <loschky at ksu.edu>
Date: Saturday, 25April, 2020 at 9:20
To: "Horowitz, Todd (NIH/NCI) [E]" <todd.horowitz at nih.gov>
Cc: "cvnet at mail.ewind.com" <cvnet at mail.ewind.com>, "visionlist at visionscience.com" <visionlist at visionscience.com>
Subject: Re: [visionlist] [cvnet] Eye tracking question

Hi Todd,

I'm not sure that there is a lit review on that.  But a couple of researchers in the advertising area who apply vision and cognition theories to advertising research using eye tracking are Rik Pieters and Michel Wedel.  One or the other may have a review on the topic, but probably in the Advertising area.

Some people who have done extensive work on eye movements in both text comprehension and pictorial stimuli are Johanna Kaakinen and Jukka Hyönä.

There's also work by Mary Hegarty on eye movements as measures of integration of text and graphs.

There's a theory of text and picture comprehension by Wolfgang Schnotz.  And he has done some eye movement research in relation to "conjoint processing of text and pictures" (Schnotz & Wagner, 2018).

I hope that helps!

Stay healthy!


On Thu, Apr 23, 2020 at 9:57 AM Horowitz, Todd (NIH/NCI) [E] via cvnet <cvnet at lawton.ewind.com<mailto:cvnet at lawton.ewind.com>> wrote:
There is a large body of work using eye tracking in the communications/marketing space, where people draw conclusions about the effectiveness of marketing campaigns, usability of websites, etc., based on where they move their eyes. Has anyone done a critical review of this literature from a vision science perspective? What can we actually conclude about how people process complex messages that combine images and text, based on eye tracking data?

Todd S. Horowitz, Ph.D.
Program Director, Psychologist
Basic Biobehavioral and Psychological Sciences Branch
Behavioral Research Program
Division of Cancer Control and Population Sciences
National Cancer Institute
9609 Medical Center Drive, 3E-116
Rockville, MD 20850
Office: 240-276-6963
Mobile: 240-678-5986

COVID-19 Resources for Applicants and Recipients of NIH Funding<https://nexus.od.nih.gov/all/2020/03/13/covid-19-resources-for-applicants-and-recipients-of-nih-funding/?cid=eb_govdel>

cvnet mailing list
cvnet at lawton.ewind.com<mailto:cvnet at lawton.ewind.com>

Lester Loschky
Associate Director, Cognitive and Neurobiological Approaches to Plasticity Center
Department of Psychological Sciences
471 Bluemont Hall
1114 Mid-Campus Dr North
Kansas State University
Manhattan, KS  66506-5302
email: loschky at ksu.edu<mailto:loschky at ksu.edu>
research page: https://www.k-state.edu/psych/research/loschkylester.html
lab page: http://www.k-state.edu/psych/vcl/index.html
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://visionscience.com/pipermail/visionlist_visionscience.com/attachments/20200425/6de5c533/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 6969 bytes
Desc: image001.png
URL: <http://visionscience.com/pipermail/visionlist_visionscience.com/attachments/20200425/6de5c533/attachment.png>

More information about the visionlist mailing list